Bentley is preparing to adjust the SUV strategy and electric vehicle strategy, how to adjust? Combine SUVs with electric vehicles.
Bentley executives said in an interview that the company is preparing to develop a small SUV car, the brand positioning is under the Tim, the small SUV is an all-electric car. Bentley CEO Wolfgang Duerheimer said in an interview: "I can assure you that Bentley (in the long run) will not have only one SUV car. We have made it clear that if the small version of Tim is introduced, it will definitely be welcomed."
If you really want to develop a small SUV, you must distinguish it from Tim, and the difference must be large enough, otherwise it will eat away the sales of Tim.
How to do? Turning a small SUV into an electric car can solve the problem.
Bentley engineering executive Rolf Frech said that if a small SUV is conceived, it will undoubtedly consider combining the SUV with the electric system; only when the company is ready to win a brand new customer for the brand, the all-electric SUV is launched. Significant.
If Bentley really develops an all-electric SUV, it may cause trouble for the sports coupe EXP 10 Speed 6. Why do you say this? The Volkswagen Group suffered huge financial losses due to the emissions scandal. Bentley did not have enough resources to develop electric SUVs and mass production of EXP 10.
Finch said that the introduction of a similar electric SUV can be seen as the second step of the Bentley electric plan, which may not be launched until 2020, or even later.
This year Bentley took the first step: adding a PHEV version (plug-in hybrid) to each car. The Tim SUV first added PHEV versions, then ConTInental GT and Mulsanne, and finally Flying Spur.
Initially, these cars will be fitted with the V-6 PHEV drive system from the Volkswagen Group. It is estimated that the power of the transmission system can reach at least 500 horsepower.
Bentley will not be satisfied with the V-6 plug-in hybrid system, which is planning the V-8 system, which is the mainstay of the US market.
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